Friday, December 16, 2005

Sending Large Files

DropSend | Email large files easily and securely

Several times I have had a discussion about sending large files through email and ftp with clients. This is a web site designed to send large files. Free up to 250 megs which is a third of a cd and up to five email addresses. I thought it might be useful to you.

Saturday, December 10, 2005

SEO For The New Google | evolt.org: "http://evolt.org/trackback/60553"

Clear straightforward SEO recomendations from the new Google update. We don't have to worry too much about whether Google will find us. The question really is are we being found for the right material.

Dead Leprechauns?

Which Guarantees Really Matter in SEO

Just do it. Type in Leprechaun Repellent into Google. The thing to note is not that one article comes up written by one guy but that it comes up in a multitude of places. Amazing. Create a meme. And then spread it around. And look out for search traffic.

Wednesday, December 07, 2005

Ten Google Rules for working with Knowledge Workers

Google: Ten Golden Rules - Issues 2006 - MSNBC.com

  • Hire by committee
  • Cater to their every need
  • Pack them in
  • Make coordination easy
  • Eat your own dog food
  • Encourage creativity
  • Strive to reach concensus
  • Don't be evil
  • Data drive decisions
  • Communicate effectively

Easy to say hard to do. Are there themes? I think so. Social relationships are critical. Four of the rules talk about various aspects of getting along. Three talk about communication issues. Maybe the most interesting part is the discussion of the problems of scaling these rules up as Google grows and becomes a global organization. Another way to approach these rules is to see how to use them as a freelancer and consultant.

Thursday, December 01, 2005

So how do you promote and get people to sign up for RSS feeds?

Your 7-Step RSS Marketing Plan:

So now that I have a blog - how do you promote it? Here's a short list that I came across earlier today.

  • Create an RSS presentation page to explain to your visitors what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds. Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via My Yahoo and other relevant services, such as Bloglines.
  • Promote the RSS presentation page as much as you can using all of your available channels.
  • Promote your RSS feeds directly below your e-zine subscription box, and always 'above the fold.' Promote your RSS presentation page (telling your visitors that's where they can subscribe to your feeds) on the most prominent locations of your site.
  • If you're publishing more than one RSS feed, or a couple of focused-topic feeds, promote each of them next to their topics on the site.
  • Promote your RSS feeds in all of your email messages and e-zine issues.
  • As for the content, don't just say 'Subscribe to receive news from my site.' Instead, prepare compelling copy to show your visitors why they need to subscribe to your content in the first place, and why they should subscribe specifically to your RSS feeds.
  • Enable auto-discovery to allow browsers with integrated features to easily discover your feed upon visit, and help search engines locate it on your site.