Blogs are the up and coming tool for marketing your business. Might be. I've blogged off and on for five years. It was a simple way for me to note places I had visited and to record my thoughts. As I grow my own business, this blog chronicles some of my thoughts on design, business and odd stuff that I read as I travel the web.
What information can you take from two great new services and combine to produce truly useful information? Here is one incredibly useful example. Of course recognize that this Craigslist information is useful by itself. But combine Amazon books with cruising maps or tourism information... what about boats for sale with maps? Where does your passion and information needs lead you?
The Secret to Great Marketing Research: Ask the Right Questions | MarketingProfs.com: " Simple questions to put your research on the right track... 1. If you had the answer to one question that would grow your business in the next six months, what would that be? 2. What are the potential answers that you might get from research into question 1. 3. Write down three actions that you could afford to take for each answer you listed in question 2. 4. Show what you have written for points 1, 2 and 3 to a business associate and ask that person to rephrase your question. That is, ask how to state your question another way, from another point of view, using different wording. 5. Have your associate write down the potential answers that he or she might get from research into question 4. 6. Then, referring to point 5, write down three actions that you could afford to take based on the questions and answers your associate created. 7. Repeat this process with other associates until you are crystal clear about which questions being asked are the right ones, what the potential answers might be and in what areas you can afford to take action."
Navigation - our visitors' travel guide | evolt.org
I agree. The best navigation on a site is the one we don't notice but that gets us where we want to be when we want to be there. Content is king. Navigation should not be so sexy that it detracts from where we want to go. Yet when we do want to go there - it should be there to point the way.
Eight Tips for Enhancing Email Opt-In
This is a good summary of tips. All things that everybody should implement on their sites esp. when subscription is the goal.
Taking His Humor Career Seriously
So many of you are writers that I couldn't help but blog this. Not only is the article great for identifying key items for writers to think about - but the links to example sites are absolutely priceless.
50 Coolest Websites 2005 - TIME.com
Not sure I have really seen any of these which makes it a real challenge to understand what they used as criteria. Lots to learn though. There are really some neat tricks here.
Backbone Magazine business technology news consumer technologies e-marketing news online.
Five simple points to keep in mind as you build or rebuild your ecommerce website.
Louisiana's Wetlands @ National Geographic Magazine
A friend sent me this headline with the subject line -Eerie. It wasn't. It was vindication of something that had been tickling at the edge of the news stories for the last several days. Laid out 3 years ago in destructive detail - with a damming indictment of the Administration and of Congress.
The line that caught me was that this is the third most catastrophic disaster that can happen in the US. We all know about California and terrorists but how many knew of the third on the list? Absolutely amazing!
An incredible use of technology for disaster communication cobbled together overnight by a couple of kids in Austin Texas. The use of the Google map API combined with some simple database technology MySQL I imagine since PHP is being used to drive the thing.
Current TV // Blog // Citizen Rescue
Amazing use of the Internet to get out a story that isn't much for major networks but for those of us in a practical want to help... wow!
Here's what happens when one of the best minds in the marketing business puts it together. One of the most amzaing things is to see how this file has spread across the web itself. And to see all the little marketing devices within the book itself. It truely uses the technology to real advantage.
I don't often feel like getting involved in web fights. This one has important ramifications for marketers who are just coming to understand that blogs are an important way to talk to their customers.Blogging is Not a Crime Campaign Launches | Threadwatch.org
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