Seth's Blog: Not rights, but smart stuff

Seth's Blog: Not rights, but smart stuff: "1. Tell me clearly who you are, and why you are contacting me. 2. Tell me clearly what you are, or are not, going to do with the information I give you. 3. Don't pretend that you know me personally. You don't know me; you know some things about me. 4. Don't assume that we have a relationship. 5. Don't assume that I want to have a relationship with you." Howard Mann, which he got from Wunderman: Consumers Communications Bill Of Rights // Dig Tank. Wow - imagine marketing is we all respected these five simple rules.