Story telling blogs

Hello, my name is Laura, Welcome to my site

I write about a need to follow passion in writing blogs and then come across this example.

Is it really a blog? Maybe not but it is a serialized collection with a fiction theme and some neat technology. The premise seems to be that by showing that they are connected to technology the Vancouver Art Museum can generate some traffic. Kind of like subservient chicken advertising. (If you don't know the story - tell me and I will put it in the comments.)